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During the development of the strategy for the new purpose and the new Bankinter’s “Banknotes” campaign, we decided to be present in the LGTBI target in an active and relevant way. We believe that making a nod to the target just on Pride Day is not only opportunistic and unrealistic but also deprives us of the chance to be active in that group.
\nThat is why we decided to adapt our banknotes\/portraits strategy to engage with them. Because we really believe that in these times, the real heroes and heroines are the citizens, who patiently struggle to help their families and their country. That is why it is not only emperors, kings or scientists who should be featured on banknotes, but the protagonists of the small feats that move the country forward.
\nBut in this case with all the more reason, because the gay community has been fighting for ages to be accepted, to be respected… and they have suffered so much that those who have been leading from the front deserve a place on those banknotes. That’s why we’re launching the #dineroconorgullo challenge, so that people can name those gay activists who deserve to be on the banknotes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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<\/span><\/div>\nTHE DAY THAT MONEY IS A LITTLE FAIRER,
THE WORLD WILL BE A LITTLE LESS UNFAIR.<\/p>\n<\/div>
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