{"id":3928,"date":"2024-02-12T14:44:49","date_gmt":"2024-02-12T12:44:49","guid":{"rendered":"http:\/\/www.siouxycyranos.com.mialias.net\/portfolio-items\/bankinter-a-story-of-progress\/"},"modified":"2024-06-13T11:52:03","modified_gmt":"2024-06-13T09:52:03","slug":"bankinter-a-story-of-progress","status":"publish","type":"avada_portfolio","link":"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/bankinter-a-story-of-progress\/","title":{"rendered":"Bankinter \u201cA story of progress\u201d"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling no_margin_bottom padding_bottom_s\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:5%;--awb-margin-bottom:50px;--awb-background-color:var(--awb-color7);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 titulo_trabajo_single\"><h1>\u201cA story of progress\u201d Campaign<\/h1>\n<h2>Bankinter<\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column cita_sioux_meet_cyranos_column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none cita_sioux_meet_cyranos_comillas\"><img decoding=\"async\" width=\"128\" height=\"90\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27128%27%20height%3D%2790%27%20viewBox%3D%270%200%20128%2090%27%3E%3Crect%20width%3D%27128%27%20height%3D%2790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/comillas-teja-x2.png\" alt class=\"lazyload img-responsive wp-image-3653\"\/><\/span><\/div>\n<div class=\"fusion-text fusion-text-2 cita_sioux_meet_cyranos_texto\" style=\"--awb-content-alignment:center;\"><p>UNCERTAINTY IS NOT THERE TO PARALYZE US <br class=\"ocultar_s\" \/>BUT TO REMIND US OF WHAT MOVES US FORWARD<\/p>\n<\/div><div class=\"fusion-text fusion-text-3 cita_sioux_meet_cyranos_firma\" style=\"--awb-content-alignment:center;\"><p>Sioux meet Cyranos<\/p>\n<\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video margin_bottom_xxs\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" poster=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/bankinter-progreso-cover.jpg\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.siouxycyranos.com\/videos\/bankinter-progreso-en.mov\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-4 margin_bottom_s margin_s_bottom_xs\"><p>Spot \u201cA story of progress\u201d<\/p>\n<\/div><div class=\"fusion-text fusion-text-5 margin_bottom_m margin_s_bottom_s\"><ul class=\"accordion_section accordion_section_tv\">\n<li>TV<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-6\"><ul class=\"accordion_section accordion_section_estrategia\">\n<li>STRATEGY<\/li>\n<\/ul>\n<\/div><div class=\"accordian fusion-accordian margin_bottom_s no_margin_bottom_s\" style=\"--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-border-size:0px;--awb-icon-size:14px;--awb-content-font-size:16px;--awb-icon-alignment:right;--awb-hover-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-border-color:var(--awb-color8);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color8);--awb-icon-color:#666666;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:transparent;--awb-toggle-hover-accent-color:var(--awb-color8);--awb-toggle-active-accent-color:var(--awb-color8);--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-right fusion-toggle-icon-unboxed\" id=\"accordion-3928-1\"><div class=\"fusion-panel panel-default panel-fe0797449a0c4c20f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_fe0797449a0c4c20f\"><a aria-expanded=\"false\" aria-controls=\"fe0797449a0c4c20f\" role=\"button\" data-toggle=\"collapse\" data-target=\"#fe0797449a0c4c20f\" href=\"#fe0797449a0c4c20f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">CONTEXT<\/span><\/a><\/h4><\/div><div id=\"fe0797449a0c4c20f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_fe0797449a0c4c20f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>In 2020, Bankinter adopted the strategic territory &#8220;The bank that sees money as you do.&#8221; Over the last four years, this initiative doubled client acquisition, increased brand awareness by nine points, improved image attributes, and positioned Bankinter as the bank most committed to society, surpassing its competitors.<br \/>\n<strong>In 2024, Kantar published its study &#8216;The Most Valuable Brands,&#8217; and for the first time, included <u>Bankinter in it<\/u>, highlighting that &#8220;over the course of four years, the brand&#8217;s perception of differentiation and relevance has significantly improved.&#8221;<\/strong><br \/>\nAnd according to them, this is only possible thanks to the art of storytelling, the strategy employed with music, moving away from the conventional rhetoric surrounding category interests, and the ability to prove it with actions, not just words.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a4d27f9b4e052b85d fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_a4d27f9b4e052b85d\"><a aria-expanded=\"false\" aria-controls=\"a4d27f9b4e052b85d\" role=\"button\" data-toggle=\"collapse\" data-target=\"#a4d27f9b4e052b85d\" href=\"#a4d27f9b4e052b85d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">MARKETING AND COMMUNICATION OBJECTIVES<\/span><\/a><\/h4><\/div><div id=\"a4d27f9b4e052b85d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a4d27f9b4e052b85d\"><div class=\"panel-body toggle-content fusion-clearfix\">Bankinter aimed to strengthen its identity and values, emphasizing social responsibility and professional banking in Spain. To regain trust and change the perception of the sector, it focused on differentiation and increasing its customer base. In addition, it sought to improve acquisition costs, brand value, and awareness, adopting an open and committed image to maintain consistency.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-55fa7cc7696231ba5 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_55fa7cc7696231ba5\"><a aria-expanded=\"false\" aria-controls=\"55fa7cc7696231ba5\" role=\"button\" data-toggle=\"collapse\" data-target=\"#55fa7cc7696231ba5\" href=\"#55fa7cc7696231ba5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">STRATEGIC DECISIONS<\/span><\/a><\/h4><\/div><div id=\"55fa7cc7696231ba5\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_55fa7cc7696231ba5\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>1.<\/strong> <strong>Consistency in the way of talking<\/strong>, more human, more relevant because it speaks to me directly.<\/p>\n<p><strong>2.<\/strong> Taking into account the context, <strong>the current situation<\/strong>. Not only from what surrounds me as a human being in a wider sense, but also what applies to me as an individual (<em>Rap and ballad, Mr. Money<\/em>).<\/p>\n<p><strong>3.<\/strong> <strong>Facts that support the narrative<\/strong> \u2013 Good banking practices, technological adaptation, soundness, far from any layoff plans, bad practices, etc\u2026<\/p>\n<p><strong>4.<\/strong> <strong>Consistency<\/strong> \u2013 Music, banknotes (placing the bank&#8217;s core business upfront, without euphemisms, facing what we handle to generate the necessary trust). All of this is read by the consumer as a great value proposition, marking the difference when compared to the competition and positioning BK as a top-of-mind brand it didn&#8217;t have before. BK is a brand that is well-liked, that people want to love, and has a clear identity from the very beginning (brand attribution is decisive) thanks to the points mentioned above.<\/p>\n<p>Over these four years, many strategic decisions have been made. However, three stand out: &#8220;What does money mean for people and for Bankinter&#8217;s clients?&#8221;, &#8220;What importance does money have and what does it represent for each of them at every life stage?&#8221;, &#8220;What can Bankinter do to continue supporting its clients?&#8221;. But above all, what has been incorporated into this piece to respond to the brief is a positive outlook on a society struggling to make sense of it all as it tries to survive. Bankinter reminds us that things haven&#8217;t been so bad for us so far despite the many struggles, and that we will always move forward, and as a bank, it tries, providing us with the tools to be part of this journey of struggle but also of light with you. Because it&#8217;s the bank that sees money the way you do.<\/p>\n<p>Bankinter has chosen to continue working on the context, the feelings of people in their daily lives. Despite the situation of inflation and temporary tension, it wanted to convey that this is a good moment for humans, to reflect on the progress made, on everyday progress. The goal was not to deliver a commercial message, but to make Bankinter feel like a strong bank. This is a time when it&#8217;s important to talk about solvency, about trust.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-14a752a67c71f01a9 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_14a752a67c71f01a9\"><a aria-expanded=\"false\" aria-controls=\"14a752a67c71f01a9\" role=\"button\" data-toggle=\"collapse\" data-target=\"#14a752a67c71f01a9\" href=\"#14a752a67c71f01a9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IDEA AND IMPLEMENTATION<\/span><\/a><\/h4><\/div><div id=\"14a752a67c71f01a9\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_14a752a67c71f01a9\"><div class=\"panel-body toggle-content fusion-clearfix\">Transforming the concept of an original immersive experience into something removed from what we are used to seeing from the banking sector, an immersive setting was created that perfectly combined projections and CG elements to enhance an exciting dance choreography. The dance served as a narrative thread to reflect on the word &#8216;progress&#8217; and how, despite being worn out and losing its value, it can still be observed in everyday and small things, representing a country, Spain, that moves forward with a bank like Bankinter.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f1286bc3169ee8a69 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_f1286bc3169ee8a69\"><a aria-expanded=\"false\" aria-controls=\"f1286bc3169ee8a69\" role=\"button\" data-toggle=\"collapse\" data-target=\"#f1286bc3169ee8a69\" href=\"#f1286bc3169ee8a69\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IMPACT<\/span><\/a><\/h4><\/div><div id=\"f1286bc3169ee8a69\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f1286bc3169ee8a69\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>In May 2023, with the launch of the campaign \u201cUna historia de progreso\u201d (&#8220;A Story of Progress&#8221;), a new all-time high for daily new client acquisitions was reached.<\/p>\n<ol>\n<li>According to <strong>Kantar<\/strong>, <strong><em>&#8220;over the course of four years, Bankinter has significantly improved the perception of its brand differentiation and relevance.&#8221;<\/em><\/strong> This is why it is included for the first time in their 2024 Most Valuable Brands study. Belonging to a sector that has been suffering from a serious reputational crisis for years, it should be noticed that Kantar has once again included it in its ranking, further distinguishing it from the rest of its category in terms of communication: &#8220;Bankinter has not focused on interest rates or conditions, but on how people feel about money and financial security, often accompanied by touching music.&#8221;<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Bankinter&#8217;s <strong>consistency<\/strong> in communication has resulted in a reduction of <strong>81% in GRPs (Gross Rating Points) needed per point of notoriety <\/strong> over the last four years, thanks to the new positioning.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>Furthermore, <strong>the creativity of the new campaigns compensates for Bankinter&#8217;s lower investment (SOV &amp; SOI) compared to its competitors.<\/strong><\/li>\n<\/ol>\n<ol start=\"4\">\n<li>Bankinter&#8217;s new positioning, &#8220;The bank that sees money the way you do,&#8221; improves the brand&#8217;s spontaneous awareness by nine points, which represents a <strong>45% increase compared to previous stages of the bank.<\/strong><\/li>\n<\/ol>\n<ol start=\"5\">\n<li>Bankinter&#8217;s top-of-mind awareness grows by two points, and all brand image attributes also increase.<\/li>\n<\/ol>\n<ol start=\"6\">\n<li>Finally, <strong>website visits have increased by 26.7 million since the launch of their new positioning<\/strong>, which represents a 19.9% growth compared to previous periods.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling container_otros_trabajos margin_bottom_xs\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:150px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-three titulo_icono titulo_otros_trabajos\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.6;\">Other Works<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/bankinter-billetes\/\" target=\"_self\" aria-label=\"Bankinter. Billetes\"><img decoding=\"async\" width=\"600\" height=\"383\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/01_billetes.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/01_billetes.jpg\" alt class=\"lazyload img-responsive wp-image-3553\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27383%27%20viewBox%3D%270%200%20600%20383%27%3E%3Crect%20width%3D%27600%27%20height%3D%27383%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/01_billetes-200x128.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/01_billetes-400x255.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/01_billetes.jpg 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/portfolio-items\/vivaz-todos-tenemos-un-hipocondriaco-dentro\/\" target=\"_self\" aria-label=\"Vivaz. 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