{"id":3940,"date":"2024-02-18T12:52:01","date_gmt":"2024-02-18T10:52:01","guid":{"rendered":"http:\/\/www.siouxycyranos.com.mialias.net\/portfolio-items\/we-have-to-see-each-other-better-ruavieja\/"},"modified":"2024-07-19T05:05:05","modified_gmt":"2024-07-19T03:05:05","slug":"we-have-to-see-each-other-better-ruavieja","status":"publish","type":"avada_portfolio","link":"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/we-have-to-see-each-other-better-ruavieja\/","title":{"rendered":"We have to see each other better Ruavieja"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling no_margin_bottom padding_bottom_s\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-background-color:var(--awb-color7);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 titulo_trabajo_single\"><h1>We have to see each other better Campaign<\/h1>\n<h2>Ruavieja<\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column cita_sioux_meet_cyranos_column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none cita_sioux_meet_cyranos_comillas\"><img decoding=\"async\" width=\"128\" height=\"90\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27128%27%20height%3D%2790%27%20viewBox%3D%270%200%20128%2090%27%3E%3Crect%20width%3D%27128%27%20height%3D%2790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/comillas-teja-x2.png\" alt class=\"lazyload img-responsive wp-image-3653\"\/><\/span><\/div>\n<div class=\"fusion-text fusion-text-2 cita_sioux_meet_cyranos_texto\" style=\"--awb-content-alignment:center;\"><p>WE HAVE TO SEE EACH OTHER BETTER<\/p>\n<\/div><div class=\"fusion-text fusion-text-3 cita_sioux_meet_cyranos_firma\" style=\"--awb-content-alignment:center;\"><p>Sioux meet Cyranos<\/p>\n<\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column no_margin_bottom\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video margin_bottom_xxs\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" poster=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/ruavieja-tenemos-que-vernos-cover.jpg\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.siouxycyranos.com\/videos\/v-ruavieja.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-4 margin_bottom_s margin_s_bottom_xs\"><p>Spot &#8220;I want to see you better&#8221;<\/p>\n<\/div><div class=\"fusion-text fusion-text-5 margin_bottom_xs margin_s_bottom_xxs\"><ul class=\"accordion_section accordion_section_tv\">\n<li>TV<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 indentado margin_bottom_m margin_s_bottom_xs\"><p>Ruavieja is aware that the consumption of his product is a social act and, as in relationships, it does not depend so much on quantity but on quality. That is why it has gone a step further than &#8220;We have to see each other more&#8221;, to bet on &#8216;We have to see each other better&#8217;, created for Christmas 2021. The campaign is a message of encouragement and patience but being more present in each of the moments shared with loved ones. From Ruavieja we believed that it was necessary to value those moments and not lose sight of them, as we do with after-meals. The spot proposes the appointment of a couple who have not been really together for too long. &#8220;I don&#8217;t want to see you anymore, I want to see you better&#8221; is the original song lyrics composed by Leandro Raposo and directed by Pablo Cebri\u00e1n with the voice of Patricia Latherow, making her the true protagonist. The direction of the filmmaker Isabel Coixet has taken it to the field of cinema. The goal was to qualify the message to make him the leader of the majority. It is that when people ask for a shot, people think of Ruavieja.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><ul class=\"accordion_section accordion_section_estrategia\">\n<li>STRATEGY<\/li>\n<\/ul>\n<\/div><div class=\"accordian fusion-accordian margin_bottom_s no_margin_bottom_s\" style=\"--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-border-size:0px;--awb-icon-size:14px;--awb-content-font-size:16px;--awb-icon-alignment:right;--awb-hover-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-border-color:var(--awb-color8);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color8);--awb-icon-color:#666666;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:transparent;--awb-toggle-hover-accent-color:var(--awb-color8);--awb-toggle-active-accent-color:var(--awb-color8);--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-right fusion-toggle-icon-unboxed\" id=\"accordion-3940-1\"><div class=\"fusion-panel panel-default panel-481f178e3b6e31e7f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_481f178e3b6e31e7f\"><a aria-expanded=\"false\" aria-controls=\"481f178e3b6e31e7f\" role=\"button\" data-toggle=\"collapse\" data-target=\"#481f178e3b6e31e7f\" href=\"#481f178e3b6e31e7f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">CONTEXT<\/span><\/a><\/h4><\/div><div id=\"481f178e3b6e31e7f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_481f178e3b6e31e7f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Ruavieja has been working on its positioning for years as a traditional leading Spanish brand in the liqueur market at a key social moment: table talk. Being a brand that belongs to a large French drinks group, it fights to highlight its Galician origins as a symbol of tradition and craft. Over the last few years Ruavieja wanted to reclaim the importance of meeting friends and family as a key consumption moment through the popular \u201cwe need to see each other more often\u201d. Despite the success of the communication, the liqueur brand continued to be unable to achieve the business and sales targets that would enable it to survive in a market amongst brands as powerful as Baileys and other own label brands.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a80a8f4c2775d0aac fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_a80a8f4c2775d0aac\"><a aria-expanded=\"false\" aria-controls=\"a80a8f4c2775d0aac\" role=\"button\" data-toggle=\"collapse\" data-target=\"#a80a8f4c2775d0aac\" href=\"#a80a8f4c2775d0aac\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">MARKETING AND COMMUNICATION OBJECTIVES<\/span><\/a><\/h4><\/div><div id=\"a80a8f4c2775d0aac\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a80a8f4c2775d0aac\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Since 2017 when the viral campaign \u201cwe need to see each other more often\u201d was launched, Ruavieja understood that the challenge wasn\u2019t just success at a communication level but also obtaining results that convert to sales and strengthen brand consideration. For this reason, in 2021 they reached a key turning point to take the brand to a new solid, more productive playing field. <\/p>\n<p><strong>1.<\/strong> New positioning that leads to higher sales.<\/p>\n<p><strong>2.<\/strong> Being a brand that challenges its main competitor.<\/p>\n<p><strong>3.<\/strong> Evolve the brand promise to take it a step further in brand purpose.<\/p>\n<p><strong>4.<\/strong> Become a brand capable of continuing to surprise, impact and excite consumers.<\/p>\n<p><strong>5.<\/strong> Making the brand promise more powerful and strengthen consideration.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-c2424e720862aacfb fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_c2424e720862aacfb\"><a aria-expanded=\"false\" aria-controls=\"c2424e720862aacfb\" role=\"button\" data-toggle=\"collapse\" data-target=\"#c2424e720862aacfb\" href=\"#c2424e720862aacfb\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">STRATEGIC DECISIONS<\/span><\/a><\/h4><\/div><div id=\"c2424e720862aacfb\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_c2424e720862aacfb\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>What opportunities does re-positioning give us?<\/p>\n<p>The strategic process started from the famous \u201cwe need to see each other more often\u201d that Ruavieja had used in 2017 which had reached so many people in one way or another. Bearing in mind the aims of this new campaign, it was necessary to reconsider this concept and not just turn it into sales but into a powerful insight that people could connect with and find during consumption moments.  The \u201csee each other more often\u201d territory had been proven to be relevant to people, relevant because it stirred up feelings and stimulated \u201cmea culpa\u201d, but it had to be changed, it had to be taken further and made more positive. We couldn\u2019t make people see each other more often, first because Covid didn\u2019t let us in many cases and in others it had the opposite effect, many of us had been obliged to see more of each other than desired during lockdown. That was the discovery, the fact that we had seen some people too much, experienced with such intensity, thanks to lockdown, would take us to the great reflection of QUALITY when we see each other, because that is something that we have control of, but not QUANTITY. Quantity, by excess or defect isn\u2019t voluntary but quality is! And anything voluntary is stimulating.   <\/p>\n<p>What new space can the brand occupy and how can it get there?<\/p>\n<p>Occupying the quality sector allowed us to also extend the strategic positioning of the product and the re-positioning of the brand then had a clear direction. We knew that \u201cwe have to see each other more often\u201d, didn\u2019t really work for the product, while \u201c we have to see each other better\u201d placed value on all of Ruavieja\u2019s attributes and highlighted its qualities. Beyond the message and the idea through which we told this story, was the re-positioning of the brand: Ruavieja is quality, because it talks from the best and not from more. And that is the space the brand deserves, to evolve its territory, become front of mind for consumers and strengthen sales.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-98b6ccb17bd0b11c2 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_98b6ccb17bd0b11c2\"><a aria-expanded=\"false\" aria-controls=\"98b6ccb17bd0b11c2\" role=\"button\" data-toggle=\"collapse\" data-target=\"#98b6ccb17bd0b11c2\" href=\"#98b6ccb17bd0b11c2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IDEA AND IMPLEMENTATION<\/span><\/a><\/h4><\/div><div id=\"98b6ccb17bd0b11c2\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_98b6ccb17bd0b11c2\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The strategy had to capture through a story what would feel familiar to consumers or potential consumers of Ruavieja. That\u2019s why we decided to tell it through a couple with a normal life while still introducing other characters who could also evoke other lives that would be familiar to viewers. Through the use of common place situations and above all by introducing consumption moments adapted to the story, the visual execution tried to excite the public through a very powerful insight: we see a lot of each other, but we have to see each other better. That truth was so powerful that it told its own story. Nevertheless, we wanted to rely on the music with lyrics written by our creative director Leandro Raposo and sung by Pablo Cebri\u00e1n and Patty Latherow. Through this song the entire strategic process was recounted and adapted to this particular story. The ad was directed by Isabel Coixet and lauched at prime time on 18 November 2021. The campaign was shown on digital media, out of home, and in the press. It also had the participation of influencers and there were special actions. The song was launched on the radio and on digital platforms such as Amazon Music, iTunes and Spotify.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9b27b10f0514af05c fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_9b27b10f0514af05c\"><a aria-expanded=\"false\" aria-controls=\"9b27b10f0514af05c\" role=\"button\" data-toggle=\"collapse\" data-target=\"#9b27b10f0514af05c\" href=\"#9b27b10f0514af05c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IMPACT<\/span><\/a><\/h4><\/div><div id=\"9b27b10f0514af05c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9b27b10f0514af05c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>The campaign had 14M plays on digital.<\/li>\n<li>On digital it reached 94M de impressions, 148% GRPs and 13M impacts.<\/li>\n<li>On TV, it obtained 504 GRPs, \u2018We have to see each other better\u2019 was #4 on SoV (in the alcoholic beverages sector) and got a 79% affinity.<\/li>\n<li>In PR, \u2018We have to see each other better\u2019 became the most mentioned brand action in the press at the end of 2021 , entering the top 3 Christmas campaigns of 2021.<\/li>\n<li>Visits to the Ruavieja page on Amazon doubled, with 9.4M impressions during the campaign and selling 297 bottles thanks to the ad hoc campaign for Amazon.<\/li>\n<li>During the first week of the campaign, the song was in the top ten most searched on Shazam and was played over 174K times on Spotify with 1.8 M people impacted.<\/li>\n<li>Ruavieja became #6 in liqueur brands to generate most conversation during the campaign (Baileys was #14).<\/li>\n<li>Engagement increased by 44% during the campaign.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling container_otros_trabajos margin_bottom_xs\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:150px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-three titulo_icono titulo_otros_trabajos\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.6;\">Other Works<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/bankinter-a-story-of-progress\/\" target=\"_self\" aria-label=\"Bankinter\"><img decoding=\"async\" width=\"600\" height=\"383\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/16_bankinter.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/16_bankinter.jpg\" alt class=\"lazyload img-responsive 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