{"id":3948,"date":"2024-02-12T16:03:33","date_gmt":"2024-02-12T14:03:33","guid":{"rendered":"http:\/\/www.siouxycyranos.com.mialias.net\/portfolio-items\/the-truth-on-the-table-ruavieja\/"},"modified":"2024-06-13T12:23:13","modified_gmt":"2024-06-13T10:23:13","slug":"the-truth-on-the-table-ruavieja","status":"publish","type":"avada_portfolio","link":"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/the-truth-on-the-table-ruavieja\/","title":{"rendered":"The truth on the table Ruavieja"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling no_margin_bottom padding_bottom_s\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:5%;--awb-margin-bottom:50px;--awb-background-color:var(--awb-color7);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 titulo_trabajo_single\"><h1>The truth on the table Campaign<\/h1>\n<h2>Ruavieja<\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column cita_sioux_meet_cyranos_column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none cita_sioux_meet_cyranos_comillas\"><img decoding=\"async\" width=\"128\" height=\"90\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27128%27%20height%3D%2790%27%20viewBox%3D%270%200%20128%2090%27%3E%3Crect%20width%3D%27128%27%20height%3D%2790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/comillas-teja-x2.png\" alt class=\"lazyload img-responsive wp-image-3653\"\/><\/span><\/div>\n<div class=\"fusion-text fusion-text-2 cita_sioux_meet_cyranos_texto\" style=\"--awb-content-alignment:center;\"><p>WE WILL ALWAYS SERVE THE TRUTH<\/p>\n<\/div><div class=\"fusion-text fusion-text-3 cita_sioux_meet_cyranos_firma\" style=\"--awb-content-alignment:center;\"><p>Sioux meet Cyranos<\/p>\n<\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column no_margin_bottom\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video margin_bottom_xxs\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" poster=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/ruavieja-la-verdad-sobre-la-mesa-cover.jpg\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.siouxycyranos.com\/videos\/ruavieja-la-verdad-sobre-la-mesa-en.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-4 margin_bottom_s margin_s_bottom_xs\"><p>Spot &#8220;The truth on the table&#8221;<\/p>\n<\/div><div class=\"fusion-text fusion-text-5 margin_bottom_xs margin_s_bottom_xxs\"><ul class=\"accordion_section accordion_section_tv\">\n<li>TV<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 indentado margin_bottom_m margin_s_bottom_xs\"><p>The campaign &#8220;The Truth on the Table,&#8221; launched by Ruavieja in November 2022, represented a crucial strategic step for the brand, solidifying and expanding its position in the liquor market. The initiative was conceived as a continuation of the &#8220;We Need to See Each Other Better&#8221; campaign from 2021, which allowed Ruavieja to go beyond the realm of quality and emotionally connect with consumers. Facing the challenge of reinforcing the brand&#8217;s image, rejuvenating its profile, and attracting Baileys consumers by understanding the uniqueness of the after-dinner conversation as a space of trust, intimacy, and sincerity, Ruavieja explored the connection between its product and the truths shared during these moments.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><ul class=\"accordion_section accordion_section_estrategia\">\n<li>STRATEGY<\/li>\n<\/ul>\n<\/div><div class=\"accordian fusion-accordian margin_bottom_s no_margin_bottom_s\" style=\"--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-border-size:0px;--awb-icon-size:14px;--awb-content-font-size:16px;--awb-icon-alignment:right;--awb-hover-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-border-color:var(--awb-color8);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color8);--awb-icon-color:#666666;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:transparent;--awb-toggle-hover-accent-color:var(--awb-color8);--awb-toggle-active-accent-color:var(--awb-color8);--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-right fusion-toggle-icon-unboxed\" id=\"accordion-3948-1\"><div class=\"fusion-panel panel-default panel-bb2d1f64c13c8689a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_bb2d1f64c13c8689a\"><a aria-expanded=\"false\" aria-controls=\"bb2d1f64c13c8689a\" role=\"button\" data-toggle=\"collapse\" data-target=\"#bb2d1f64c13c8689a\" href=\"#bb2d1f64c13c8689a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">CONTEXT<\/span><\/a><\/h4><\/div><div id=\"bb2d1f64c13c8689a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_bb2d1f64c13c8689a\"><div class=\"panel-body toggle-content fusion-clearfix\">In November 2022, Ruavieja faced the challenge of continuing to work on the strategic line that began in 2021 with &#8220;We Need to See Each Other Better.&#8221; Their previous campaign started to occupy the realm of quality, which allowed the brand to expand the strategic positioning to the product. Once again, it was necessary to highlight all of Ruavieja&#8217;s attributes and enhance its qualities.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-af8b9f4751b0c7d85 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_af8b9f4751b0c7d85\"><a aria-expanded=\"false\" aria-controls=\"af8b9f4751b0c7d85\" role=\"button\" data-toggle=\"collapse\" data-target=\"#af8b9f4751b0c7d85\" href=\"#af8b9f4751b0c7d85\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">MARKETING AND COMMUNICATION OBJECTIVES<\/span><\/a><\/h4><\/div><div id=\"af8b9f4751b0c7d85\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_af8b9f4751b0c7d85\"><div class=\"panel-body toggle-content fusion-clearfix\">\u2022 Strengthen the brand recall in such a way that there is feedback where people ask for Ruavieja and the brand can distribute more and better.<br \/>\n\u2022 Rejuvenate the brand image.<br \/>\n\u2022 Recruit Baileys consumers.<br \/>\n\u2022 Become a true icon of after-dinner moments.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-88de6516c5a64912c fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_88de6516c5a64912c\"><a aria-expanded=\"false\" aria-controls=\"88de6516c5a64912c\" role=\"button\" data-toggle=\"collapse\" data-target=\"#88de6516c5a64912c\" href=\"#88de6516c5a64912c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">STRATEGIC DECISIONS<\/span><\/a><\/h4><\/div><div id=\"88de6516c5a64912c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_88de6516c5a64912c\"><div class=\"panel-body toggle-content fusion-clearfix\">In 2021, Ruavieja already began to occupy solid ground based on a great truth: its product is quality because it speaks from being the best, not the most. Building on what had already been established, it was necessary to continue working on this powerful insight and create real stories that not only show Ruavieja&#8217;s ability to bring people together in quality moments but also begin to reinforce its main consumption moment: after-dinner conversation. So it was important to identify what truly makes after-dinner special: a space of intimacy and truth, where friendship and relationships become sincere. Because when the truth is laid on the table, distance and circumstances don&#8217;t matter. Nor does time nor decisions. Only the experiences and connections that give meaning to life matter. This was the great discovery: Ruavieja is a witness and vehicle for the truths we live and speak during after-dinner. Unfiltered truths that are kept in that small space of trust and that result from all our moments of quality. There is a second strategic finding that makes this new step for the brand definitive, and that is the fact of targeting the demographic that consumes cream liqueur the most: women. The competition already does this, but in a very different way. They target an image of a woman that feels forced, almost perfect, living for leisurely moments, which doesn&#8217;t truly represent the entirety of a woman with her dual nature. The woman who arrives at that table with messy hair and who, with her friends, finds rejuvenation, where she &#8220;opens up.&#8221; That place where most women feel at their best. Because it&#8217;s not always easy to see oneself more clearly, and if you can see yourself better, life might be the same: full of light and shadow but with corners to protect yourself: that table, with its people, its truth, and ultimately its healing.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ffb9e551c46613c63 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_ffb9e551c46613c63\"><a aria-expanded=\"false\" aria-controls=\"ffb9e551c46613c63\" role=\"button\" data-toggle=\"collapse\" data-target=\"#ffb9e551c46613c63\" href=\"#ffb9e551c46613c63\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IDEA AND IMPLEMENTATION<\/span><\/a><\/h4><\/div><div id=\"ffb9e551c46613c63\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_ffb9e551c46613c63\"><div class=\"panel-body toggle-content fusion-clearfix\">The idea aimed to reflect a truth as powerful as the insight itself. It was then decided to pay tribute to female friendship, characterized by staying united over the years. The idea unfolds around a tablecloth. Through the story of four girls, their shared memories are shown, the good and the bad, the moments lived and those yet to come. To be able to tell and capture those vital decisions and the emotions surrounding the lives of our protagonists, the lyrics by Leandro Raposo were essential. This was also what allowed conveying that characteristic tone of emotion of the brand. Ruavieja chose to break with tradition and release their commercial at the beginning of November. The story was powerful and should not be overshadowed by Christmas communication: its timeless nature deserved a spot before this celebration.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4d0fd9fbf0f23ce94 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4d0fd9fbf0f23ce94\"><a aria-expanded=\"false\" aria-controls=\"4d0fd9fbf0f23ce94\" role=\"button\" data-toggle=\"collapse\" data-target=\"#4d0fd9fbf0f23ce94\" href=\"#4d0fd9fbf0f23ce94\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IMPACT<\/span><\/a><\/h4><\/div><div id=\"4d0fd9fbf0f23ce94\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4d0fd9fbf0f23ce94\"><div class=\"panel-body toggle-content fusion-clearfix\">\u2022 Since 2017, the brand has achieved a growth of over 65%, maintaining this rate to date.<br \/>\n\u2022 A likeability rate of 91.7% was reached, the best figure since Ruavieja began its communication.<br \/>\n\u2022 Ruavieja has matched Baileys for the first time in consideration.<br \/>\n\u2022 The campaign accumulated 6 million views on YouTube during its first wave.<br \/>\n\u2022 +53% conversion to consumption in women aged 25 to 40 years.<\/p>\n<p>As for the business:<\/p>\n<p>\u2022 In November 2022 vs. November 2021, Ruavieja grew its creams by +1.5% in value compared to Baileys&#8217; 0.8%.<br \/>\n\u2022 In the Hospitality sector, in November 2022 vs. November 2021, Ruavieja grew by +11.4% in value compared to Baileys.<br \/>\n\u2022 In the Hospitality sector, in November 2022 vs. November 2021, Ruavieja maintained its rotation at 9.58 while Baileys was at 1.07.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling container_otros_trabajos margin_bottom_xs\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:150px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-three titulo_icono titulo_otros_trabajos\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.6;\">Other Works<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/portfolio-items\/vivaz-todos-tenemos-un-hipocondriaco-dentro\/\" target=\"_self\" aria-label=\"Vivaz. Todos tenemos un hipocondr\u00edaco dentro\"><img decoding=\"async\" width=\"600\" height=\"383\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/12_vivaz.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/12_vivaz.jpg\" alt class=\"lazyload img-responsive wp-image-3564\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27383%27%20viewBox%3D%270%200%20600%20383%27%3E%3Crect%20width%3D%27600%27%20height%3D%27383%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/12_vivaz-200x128.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/12_vivaz-400x255.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/12_vivaz.jpg 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/farewell-to-matias-linea-directa\/\" target=\"_self\" aria-label=\"L\u00ednea Directa. Despedida Mat\u00edas\"><img decoding=\"async\" width=\"600\" height=\"383\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/09_linea.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/09_linea.jpg\" alt class=\"lazyload img-responsive wp-image-3561\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27383%27%20viewBox%3D%270%200%20600%20383%27%3E%3Crect%20width%3D%27600%27%20height%3D%27383%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/09_linea-200x128.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/09_linea-400x255.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/09_linea.jpg 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/portfolio-items\/linea-directa-big-bang\/\" target=\"_self\" aria-label=\"L\u00ednea Directa. Big Bang\"><img decoding=\"async\" width=\"600\" height=\"383\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/10_linea.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/10_linea.jpg\" alt class=\"lazyload img-responsive wp-image-3562\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27383%27%20viewBox%3D%270%200%20600%20383%27%3E%3Crect%20width%3D%27600%27%20height%3D%27383%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/10_linea-200x128.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/10_linea-400x255.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/10_linea.jpg 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"awb-image-frame awb-image-frame-5 imageframe-liftup\" style=\"max-width:150px;\"><span class=\" fusion-imageframe imageframe-none imageframe-5 margin_top_l margin_bottom_l no_margin_s\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/en\/works\/\" target=\"_self\" aria-label=\"Back\"><img decoding=\"async\" width=\"780\" height=\"84\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/06\/icon-volver-en.png\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/06\/icon-volver-en.png\" alt class=\"lazyload img-responsive wp-image-3810\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27780%27%20height%3D%2784%27%20viewBox%3D%270%200%20780%2084%27%3E%3Crect%20width%3D%27780%27%20height%3D%2784%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/06\/icon-volver-en-200x22.png 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/06\/icon-volver-en-400x43.png 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/06\/icon-volver-en-600x65.png 600w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/06\/icon-volver-en.png 780w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 780px\" \/><\/a><\/span><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3512,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[34],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-3948","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-bankinter-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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