{"id":4028,"date":"2024-02-18T10:40:58","date_gmt":"2024-02-18T08:40:58","guid":{"rendered":"http:\/\/www.siouxycyranos.com.mialias.net\/portfolio-items\/big-bang-linea-directa\/"},"modified":"2024-11-01T11:33:01","modified_gmt":"2024-11-01T09:33:01","slug":"big-bang-linea-directa","status":"publish","type":"avada_portfolio","link":"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/big-bang-linea-directa\/","title":{"rendered":"Big Bang L\u00ednea Directa"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling no_margin_bottom no_padding_bottom\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-background-color:var(--awb-color7);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 titulo_trabajo_single\"><h1>Big Bang Campaign<\/h1>\n<h2>L\u00ednea Directa<\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column cita_sioux_meet_cyranos_column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none cita_sioux_meet_cyranos_comillas\"><img decoding=\"async\" width=\"128\" height=\"90\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27128%27%20height%3D%2790%27%20viewBox%3D%270%200%20128%2090%27%3E%3Crect%20width%3D%27128%27%20height%3D%2790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/comillas-teja-x2.png\" alt class=\"lazyload img-responsive wp-image-3653\"\/><\/span><\/div>\n<div class=\"fusion-text fusion-text-2 cita_sioux_meet_cyranos_texto\" style=\"--awb-content-alignment:center;\"><p>AND IN THE BEGINNING IT WAS A SHOCK. <br class=\"ocultar_s\" \/>AND AS IN EVERY SHOCK, IT HAD TO BE REPORTED&#8230;<\/p>\n<\/div><div class=\"fusion-text fusion-text-3 cita_sioux_meet_cyranos_firma\" style=\"--awb-content-alignment:center;\"><p>Sioux meet Cyranos<\/p>\n<\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column no_margin_bottom\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video margin_bottom_xxs\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" poster=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover.jpg\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.siouxycyranos.com\/videos\/linea-directa-big-bang-en.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-4 margin_bottom_s margin_s_bottom_xs\"><p>Spot \u201cBig Bang 90\u201d<\/p>\n<\/div><div class=\"fusion-text fusion-text-5 margin_bottom_xs margin_s_bottom_xxs\"><ul class=\"accordion_section accordion_section_tv\">\n<li>TV<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 indentado margin_bottom_m margin_s_bottom_s\"><p>L\u00ednea Directa Aseguradora begins a new stage in its advertising communication strategy in which it focuses on the customer and highlights the value of solidity, innovative coverage and the excellent service that, as a large multi-line insurance group, it offers in all its lines of business (Motor, Home and Health). The campaign marks a before and after in its way of advertising and once again breaks with the advertising codes of the insurance sector in Spain. \u201cBig Bang\u201d is the explosion that caused the appearance of L\u00ednea Directa in the Spanish market 27 years ago and that changed the way of doing insurance in Spain. Faced with a highly intermediated system and with a rigid and complex commercial offer, the distribution model only by telephone and internet and the flexibility and simplicity of its policies was a commercial success that quickly made L\u00ednea Directa one of the first insurance companies of automobile of the country. The first spot of this campaign maintains the characteristic pioneering tone and disruptive nature of the company&#8217;s advertising and lists precisely part of those coverages and services that always put the customer at the center.<\/p>\n<\/div><div class=\"fusion-video fusion-selfhosted-video indentado margin_bottom_xxs\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" poster=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-60-cover.jpg\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.siouxycyranos.com\/videos\/v-linea-bigbang_60.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-7 indentado margin_bottom_s margin_s_bottom_xs\"><p>Spot \u201cBig Bang 60\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling indentado no_indentado margin_bottom_l margin_s_bottom_s\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color7);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column margin_bottom_s margin_s_bottom_xs flex_direction_column_reverse_s\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none image_fullwidth margin_bottom_xxs\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/siouxycyranos.com\/videos\/v-LD_30_EDISON.mp4\" target=\"_self\" aria-label=\"Edison\"><img decoding=\"async\" width=\"500\" height=\"312\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-edison-1.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-edison-1.jpg\" alt class=\"lazyload img-responsive wp-image-4688\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27312%27%20viewBox%3D%270%200%20500%20312%27%3E%3Crect%20width%3D%27500%27%20height%3D%27312%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-edison-1-200x125.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-edison-1-400x250.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-edison-1.jpg 500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 500px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:16px;--awb-line-height:1.5;--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-top:5px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p><strong>SPOT &#8220;EDISON&#8221;<\/strong> First spot of the Big Bang campaign aimed exclusively at electric and plug-in hybrid vehicles. Even Edison himself would have contracted insurance like this, with special all-risk coverage with a single and definitive price of only 249 euros.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column margin_bottom_s margin_s_bottom_xs flex_direction_column_reverse_s\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none image_fullwidth margin_bottom_xxs\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/siouxycyranos.com\/videos\/v-LD_30_NOE.mp4\" target=\"_self\" aria-label=\"No\u00e9\"><img decoding=\"async\" width=\"500\" height=\"312\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-noe-1.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-noe-1.jpg\" alt class=\"lazyload img-responsive wp-image-4694\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27312%27%20viewBox%3D%270%200%20500%20312%27%3E%3Crect%20width%3D%27500%27%20height%3D%27312%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-noe-1-200x125.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-noe-1-400x250.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-noe-1.jpg 500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 500px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:16px;--awb-line-height:1.5;--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-top:5px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p><strong>SPOT &#8220;NO\u00c9&#8221;<\/strong> How good it would have been for No\u00e9, because of the deluge and that, a home insurance like that of L\u00ednea Directa. First home spot for L\u00ednea Directa in the Big Bag campaign in which the price is valued through the product&#8217;s coverage.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column margin_s_bottom_s margin_s_bottom_xs flex_direction_column_reverse_s\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none image_fullwidth margin_bottom_xxs\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/siouxycyranos.com\/videos\/v-LD_30_FILIPO.mp4\" target=\"_self\" aria-label=\"Fil\u00edpides\"><img decoding=\"async\" width=\"500\" height=\"312\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-filipides-1.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-filipides-1.jpg\" alt class=\"lazyload img-responsive wp-image-4690\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27312%27%20viewBox%3D%270%200%20500%20312%27%3E%3Crect%20width%3D%27500%27%20height%3D%27312%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-filipides-1-200x125.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-filipides-1-400x250.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-filipides-1.jpg 500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 500px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:16px;--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-top:5px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p><strong>SPOT &#8220;FIL\u00cdPIDES&#8221;<\/strong> If Filipides had had a scooter, surely he would have reached Marathon earlier. First spot of the Big Bang campaign&#8217;s motorcycle branch in which the price is valued from the product&#8217;s own coverage.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column flex_direction_column_reverse_s\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none image_fullwidth margin_bottom_xxs\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/siouxycyranos.com\/videos\/v-LD_30_COCHE.mp4\" target=\"_self\" aria-label=\"Multicoberturas Coche\"><img decoding=\"async\" width=\"500\" height=\"312\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-multicoberturas-1.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-multicoberturas-1.jpg\" alt class=\"lazyload img-responsive wp-image-4692\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27312%27%20viewBox%3D%270%200%20500%20312%27%3E%3Crect%20width%3D%27500%27%20height%3D%27312%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-multicoberturas-1-200x125.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-multicoberturas-1-400x250.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/linea-directa-big-ban-cover-multicoberturas-1.jpg 500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 500px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:16px;--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-top:5px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p><strong>SPOT &#8220;MULTICOBERTURAS COCHE&#8221;<\/strong> First spot of the car line of the Big Bang campaign in which the price is valued from the product&#8217;s own coverage.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling no_margin_bottom padding_bottom_s\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><ul class=\"accordion_section accordion_section_estrategia\">\n<li>STRATEGY<\/li>\n<\/ul>\n<\/div><div class=\"accordian fusion-accordian margin_bottom_s no_margin_bottom_s\" style=\"--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-border-size:0px;--awb-icon-size:14px;--awb-content-font-size:16px;--awb-icon-alignment:right;--awb-hover-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-border-color:var(--awb-color8);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color8);--awb-icon-color:#666666;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:transparent;--awb-toggle-hover-accent-color:var(--awb-color8);--awb-toggle-active-accent-color:var(--awb-color8);--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-right fusion-toggle-icon-unboxed\" id=\"accordion-4028-1\"><div class=\"fusion-panel panel-default panel-23e5fa3691eba0289 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_23e5fa3691eba0289\"><a aria-expanded=\"false\" aria-controls=\"23e5fa3691eba0289\" role=\"button\" data-toggle=\"collapse\" data-target=\"#23e5fa3691eba0289\" href=\"#23e5fa3691eba0289\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">CONTEXT<\/span><\/a><\/h4><\/div><div id=\"23e5fa3691eba0289\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_23e5fa3691eba0289\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>In early 2022, L\u00ednea Directa launched a novel campaign, bidding farewell to its main spokesperson, Mat\u00edas Prats, after many years. This marked the beginning of a new phase for the brand, initiating the task of repositioning it and taking it to a new territory. This was no small feat, as during the last 10-15 years prior to this campaign, L\u00ednea Directa had occupied a space led by a spokesperson who had become very strong within the brand. Being a celebrity, he had naturally acquired high levels of notoriety.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-beabeb6b4aff29ce0 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_beabeb6b4aff29ce0\"><a aria-expanded=\"false\" aria-controls=\"beabeb6b4aff29ce0\" role=\"button\" data-toggle=\"collapse\" data-target=\"#beabeb6b4aff29ce0\" href=\"#beabeb6b4aff29ce0\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">MARKETING AND COMMUNICATION OBJECTIVES<\/span><\/a><\/h4><\/div><div id=\"beabeb6b4aff29ce0\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_beabeb6b4aff29ce0\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Significantly increase brand awareness to drive phone calls in a business that relies entirely on the response generated by its advertising. Awareness is a decisive element.<\/p>\n<p>Increase customer acquisition to meet the major goals of portfolio growth stemming from the new reality of the company, now part of the Ibex 35.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-41b09027e5ee2abdc fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_41b09027e5ee2abdc\"><a aria-expanded=\"false\" aria-controls=\"41b09027e5ee2abdc\" role=\"button\" data-toggle=\"collapse\" data-target=\"#41b09027e5ee2abdc\" href=\"#41b09027e5ee2abdc\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">STRATEGIC DECISIONS<\/span><\/a><\/h4><\/div><div id=\"41b09027e5ee2abdc\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_41b09027e5ee2abdc\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The brand had a great opportunity to move away from a price-focused narrative that was equating it with the competition. L\u00ednea Directa needed to highlight its attributes, explaining to people why it had achieved such competitive prices.<\/p>\n<p>Price is a consequence of our business nature; it was and is our competitive advantage against the large, non-direct insurers. But price is an asset, and it should be approached not from a cheap standpoint but from a competent one.<\/p>\n<p>In an insurance company, there is no merit in insuring at a high price with all coverages. What truly has merit is insuring with all coverages at a reasonable price. That is our position.<\/p>\n<p>This realization led us to understand that we could begin to occupy a space we were legitimately entitled to. L\u00ednea Directa needed to be the first to set the pace in the direct business, occupying the space of excellence that positioned its price competitive advantage not as &#8216;cheap and low-quality&#8217; but as a result of innovation and effort to offer that price.<\/p>\n<p>We must remember that they were the ones who revolutionized the Spanish market 27 years ago and changed the way insurance was done in Spain. Against a highly intermediated system with a rigid and complex commercial offer, the distribution model solely by phone and internet, along with the flexibility and simplicity of their policies, was a commercial success that quickly made L\u00ednea Directa one of the leading car insurance companies in the country.<\/p>\n<p>This opportunity allowed us to occupy the space of brands with a stronger image, making L\u00ednea Directa a full-fledged insurance group that allows us to grow while moving away from a price-only focus.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-660f7b30862012892 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_660f7b30862012892\"><a aria-expanded=\"false\" aria-controls=\"660f7b30862012892\" role=\"button\" data-toggle=\"collapse\" data-target=\"#660f7b30862012892\" href=\"#660f7b30862012892\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IDEA AND IMPLEMENTATION<\/span><\/a><\/h4><\/div><div id=\"660f7b30862012892\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_660f7b30862012892\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>And how to creatively reflect the beginnings of such a revolutionary brand? In the same way that the most important beginning for humanity is represented: the beginning of the universe, with the Big Bang, where everything starts.<\/p>\n<p>The metaphor of the world&#8217;s beginning with the start of the direct insurance world allowed us to convey that L\u00ednea Directa was in control. The Big Bang, besides being the start of the world, also allowed us to talk about a collision and the beginning of any part of an accident; who better than an insurance company to talk about collisions and protect us from them.<\/p>\n<p>Taking advantage of this creative opportunity, many other ideas emerged that only fueled the narrative.<\/p>\n<p>Thomas Edison, Noah&#8230; were resources that naturally arose from this idea and managed to encompass the brand&#8217;s coverages (electric cars, pets&#8230;). This way, a creative idea was achieved that was fertile enough to play with all the elements on the table and capable of being conveyed with a new pioneering tone, without losing humor.<\/p>\n<p>The campaign was launched on TV and digital media in April 2022 and remained on screens through multiple shorter versions until September of the same year.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-62ea9ca31e63e3f2b fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_62ea9ca31e63e3f2b\"><a aria-expanded=\"false\" aria-controls=\"62ea9ca31e63e3f2b\" role=\"button\" data-toggle=\"collapse\" data-target=\"#62ea9ca31e63e3f2b\" href=\"#62ea9ca31e63e3f2b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IMPACT<\/span><\/a><\/h4><\/div><div id=\"62ea9ca31e63e3f2b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_62ea9ca31e63e3f2b\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The campaign marked a before and after in its advertising approach and once again broke the advertising codes of the insurance sector in Spain.<br \/>\nAccording to a tracking study conducted in mid-2022, L\u00ednea Directa grew in Top of Mind awareness, also increasing in ad recall and widening the gap with its main competitor. Creatively, the campaign was perceived as far above the brand norm as Original, Different, Fun, and Impactful. According to the same study, there was no fatigue in the communication line, also adding good results in spontaneous awareness.<\/p>\n<p>The brand equity remained above the levels prior to the change in the creative line and reached the highest historical level.<br \/>\nThe brand was perceived as the most dynamic in the market, receiving very good reviews and recommendations to continue this new communication line.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling container_otros_trabajos margin_bottom_xs\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:150px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-three titulo_icono titulo_otros_trabajos\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.6;\">Other Works<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/we-have-to-see-each-other-better-ruavieja\/\" target=\"_self\" aria-label=\"Ruavieja\"><img decoding=\"async\" width=\"600\" height=\"383\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/08_ruavieja.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/08_ruavieja.jpg\" alt class=\"lazyload img-responsive wp-image-3560\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27383%27%20viewBox%3D%270%200%20600%20383%27%3E%3Crect%20width%3D%27600%27%20height%3D%27383%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/08_ruavieja-200x128.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/08_ruavieja-400x255.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/08_ruavieja.jpg 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/innovation-linea-directa\/\" target=\"_self\" aria-label=\"L\u00ednea Directa. 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