{"id":4032,"date":"2024-02-12T14:21:22","date_gmt":"2024-02-12T12:21:22","guid":{"rendered":"http:\/\/www.siouxycyranos.com.mialias.net\/portfolio-items\/your-accounts-from-rap-to-ballad-bankinter\/"},"modified":"2024-06-13T11:49:11","modified_gmt":"2024-06-13T09:49:11","slug":"your-accounts-from-rap-to-ballad-bankinter","status":"publish","type":"avada_portfolio","link":"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/your-accounts-from-rap-to-ballad-bankinter\/","title":{"rendered":"Your accounts from rap to ballad Bankinter"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling no_margin_bottom padding_bottom_s\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:5%;--awb-margin-bottom:50px;--awb-background-color:var(--awb-color7);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 titulo_trabajo_single\"><h1>Your accounts from rap to ballad Campaign<\/h1>\n<h2>Bankinter<\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column cita_sioux_meet_cyranos_column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none cita_sioux_meet_cyranos_comillas\"><img decoding=\"async\" width=\"128\" height=\"90\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27128%27%20height%3D%2790%27%20viewBox%3D%270%200%20128%2090%27%3E%3Crect%20width%3D%27128%27%20height%3D%2790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/comillas-teja-x2.png\" alt class=\"lazyload img-responsive wp-image-3653\"\/><\/span><\/div>\n<div class=\"fusion-text fusion-text-2 cita_sioux_meet_cyranos_texto\" style=\"--awb-content-alignment:center;\"><p>SWITCH TO A BANK FOR NINE YEARS AGO <br class=\"ocultar_s\" \/>IT DOES NOT CHARGE YOU COMMISSIONS.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3 cita_sioux_meet_cyranos_firma\" style=\"--awb-content-alignment:center;\"><p>Sioux meet Cyranos<\/p>\n<\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column no_margin_bottom\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video margin_bottom_xxs\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" poster=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/bankinter-de-rap-a-balada-cover.jpg\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.siouxycyranos.com\/videos\/bankinter-de-rap-a-balada-en.mov\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-4 margin_bottom_s margin_s_bottom_xs\"><p>Spot \u201cYor accounts from Rap to Ballad\u201d<\/p>\n<\/div><div class=\"fusion-text fusion-text-5 margin_bottom_xs margin_s_bottom_xxs\"><ul class=\"accordion_section accordion_section_tv\">\n<li>TV<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 indentado margin_bottom_m margin_s_bottom_xs\"><p>Bankinter\u2019s commitment to its clients and music are still present in this ad where it continues to make music an element that drives messages as part of the positioning of \u201cThe bank that sees money like you do\u201d. Andr\u00e9s Ceballos (DVICIO) gives a voice to the song written by Leandro Raposo, which shows in an informal way the chronology of a bank balance for most Spanish people over the \u201cfrom Rap to Ballad\u201d month, as a symbol of the waning evolution of the aforementioned deposit. The aim is to give value to the advantages of \u201cthe bank\u2019s star product\u201d highlighted through a powerful insight and brought to life through the raw materials of the bank and its<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><ul class=\"accordion_section accordion_section_estrategia\">\n<li>STRATEGY<\/li>\n<\/ul>\n<\/div><div class=\"accordian fusion-accordian margin_bottom_s no_margin_bottom_s\" style=\"--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-border-size:0px;--awb-icon-size:14px;--awb-content-font-size:16px;--awb-icon-alignment:right;--awb-hover-color:hsla(var(--awb-color1-h),var(--awb-color1-s),calc( var(--awb-color1-l) - 2% ),var(--awb-color1-a));--awb-border-color:var(--awb-color8);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color8);--awb-icon-color:#666666;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:transparent;--awb-toggle-hover-accent-color:var(--awb-color8);--awb-toggle-active-accent-color:var(--awb-color8);--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-right fusion-toggle-icon-unboxed\" id=\"accordion-4032-1\"><div class=\"fusion-panel panel-default panel-324c9e7fa5b77f58f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_324c9e7fa5b77f58f\"><a aria-expanded=\"false\" aria-controls=\"324c9e7fa5b77f58f\" role=\"button\" data-toggle=\"collapse\" data-target=\"#324c9e7fa5b77f58f\" href=\"#324c9e7fa5b77f58f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">CONTEXT<\/span><\/a><\/h4><\/div><div id=\"324c9e7fa5b77f58f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_324c9e7fa5b77f58f\"><div class=\"panel-body toggle-content fusion-clearfix\">A bank that started its new strategic positioning in March 2020 with \u201cthe bank that sees money the way you do\u201d, a new territory that allows the bank to show its way of doing and saying things from the most important thing that a bank should have as its solidity and profitability are already established, its empathy, its human side. It\u2019s been a very differentiating territory that is building a lot for the Bankinter brand, a bank which by size and advertising investment is very far from its most direct competitor. In fact Bankinter has opened up a communication territory in the bank sector which is now being followed by some of its competitors. It distanced itself from the conceitedness and grandeur, the data, big sponsorship deals and got closer to what\u2019s really important to clients: trust, transparency, solidity, facts , empathy \u2026 Bankinter is one of the most solid banks in this country and is in third place in solidity and profitability in the European sector. An example of good practice. With its hits and misses, the idea is to be very conscious of both and work to increase the former and minimise the latter.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-bf1ef323eabb9819a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_bf1ef323eabb9819a\"><a aria-expanded=\"false\" aria-controls=\"bf1ef323eabb9819a\" role=\"button\" data-toggle=\"collapse\" data-target=\"#bf1ef323eabb9819a\" href=\"#bf1ef323eabb9819a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">MARKETING GOALS<\/span><\/a><\/h4><\/div><div id=\"bf1ef323eabb9819a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_bf1ef323eabb9819a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>1.<\/strong> Having said that, Bankinter has to take advantage in a masterful way of the communication opportunities, its budget is so irrelevant in respect to the sector average, that every time it communicates it has to do so with a lot of focus and being aware that the impact has to be big.<\/p>\n<p><strong>2.<\/strong> The rap to ballad exercise was born with the tactical aim of gaining new clients for the remunerated account (340\u20ac in 2 years for having your salary account, pension, self-employed). The only remunerated account on the market that works in a strategic way, in other words, it\u2019s not on\/off like other banks and it\u2019s been active for 9 years and is the bank\u2019s most relevant account. Its nature is prosperity , of joining talent.<\/p>\n<p><strong>3.<\/strong> From the communication the aim was to gain new clients but also build the brand through the tone and the insight that tried to show the empathy of a brand that says it\u2019s the \u201cbank that sees money like you do\u201d.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-72cea956c74f745ae fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_72cea956c74f745ae\"><a aria-expanded=\"false\" aria-controls=\"72cea956c74f745ae\" role=\"button\" data-toggle=\"collapse\" data-target=\"#72cea956c74f745ae\" href=\"#72cea956c74f745ae\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">STRATEGIC DECISIONS<\/span><\/a><\/h4><\/div><div id=\"72cea956c74f745ae\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_72cea956c74f745ae\"><div class=\"panel-body toggle-content fusion-clearfix\">And there is no better way to show that empathy than by putting yourself in the shoes of anyone who has a paycheck or has had one at some point. We all connect with the experience and feeling of being generous with ourselves and others when we perceive that the account is overflowing (at the beginning of the month) and of becoming more stoic at the end of the month when we&#8217;ve spent almost everything. The insight was there, and it was easy to empathize and connect with it. This is when the product\/tangible aspect makes its appearance. It&#8217;s true that \u20ac340 won&#8217;t make you rich, but at least it shows the bank&#8217;s INTENTION to relieve, even if just a little, the reality of its customers.<br \/>\nThe reality is that the remunerated account does not completely ease the &#8220;ballad&#8221; of the end of the month, but what it does demonstrate is the attitude of collaborating and alleviating as much as possible the potential tightness when the paycheck has already been spent. Bankinter works to be more and more relevant in the tangible response to that insight.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e38ecf71d8fa984b9 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_e38ecf71d8fa984b9\"><a aria-expanded=\"false\" aria-controls=\"e38ecf71d8fa984b9\" role=\"button\" data-toggle=\"collapse\" data-target=\"#e38ecf71d8fa984b9\" href=\"#e38ecf71d8fa984b9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IDEA AND IMPLEMENTATION<\/span><\/a><\/h4><\/div><div id=\"e38ecf71d8fa984b9\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_e38ecf71d8fa984b9\"><div class=\"panel-body toggle-content fusion-clearfix\">Bankinter has music at the heart of its identity since it launched \u201cthe bank that sees money the way you do\u201d that\u2019s why on this occasion the connecting thread also had to be music and rhyme. There was an interesting way to metaphorise the abundance of money (the rap world) and austerity (the spiritual, the romantic, ballad) and that\u2019s where the creative work was. On the production side we decided to work with someone of renown like DVICIO so that they could sing both feelings musically. As they were well known it helped the impact and awareness given the tight budget and also that the singer could sing rap and ballads and work well in both was fundamental to helping make the idea understandable \u2026 in the end it\u2019s the journey of a person from the start to the end of the month.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-bd4f71f8c1392dd3c fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_bd4f71f8c1392dd3c\"><a aria-expanded=\"false\" aria-controls=\"bd4f71f8c1392dd3c\" role=\"button\" data-toggle=\"collapse\" data-target=\"#bd4f71f8c1392dd3c\" href=\"#bd4f71f8c1392dd3c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">IMPACT<\/span><\/a><\/h4><\/div><div id=\"bd4f71f8c1392dd3c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_bd4f71f8c1392dd3c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u2022 In terms of new clients, Bankinter closed 2021 growing 18% in respect to 2020 and 15% in respect to 2019.<br \/>\n\u2022 The data for growth in the last quarter of 2021 compared to the previous year at the start of the pandemic, 2019, are 3% in October and 17% in November.<br \/>\n\u2022 In the four weeks previous to the campaign, average awareness of Bankinter was 0.66. Over the first four weeks of the campaign, average awareness was 1.83. There was growth of +177%. The ad was identified with Bankinter and was remembered.<\/p>\n<p>According to qualitative market research carried out in November by Big Band to the general Spanish population aged between 25 and 70 in a sample of 619 interviews:<\/p>\n<p>\u2022 Bankinter recovered proximity giving it a perception of a bigger commitment to clients and society in general \u2026 There is a very clear direction being shown in the bank\u2019s brand image, a human bank, linked to people, that listens and in the client\u2019s side.<br \/>\n\u2022 As for brand image, Bankinter is still standing out slightly above the rest of the banks for its honesty and transparency and this campaign has contributed in a large measure to that.<br \/>\n\u2022 It\u2019s the campaign that generated the most expectation from Bankinter in 2021.<br \/>\n\u2022 39% of the target was impacted by the campaign, TV being the main generator of advertising recall, followed by radio, which generated a direct link to Bankinter.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling container_otros_trabajos margin_bottom_xs\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:150px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-three titulo_icono titulo_otros_trabajos\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.6;\">Other Works<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color7);\"><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/the-truth-on-the-table-ruavieja\/\" target=\"_self\" aria-label=\"Ruavieja. La verdad sobre la mesa\"><img decoding=\"async\" width=\"600\" height=\"383\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/13_ruavieja.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/13_ruavieja.jpg\" alt class=\"lazyload img-responsive wp-image-3565\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27383%27%20viewBox%3D%270%200%20600%20383%27%3E%3Crect%20width%3D%27600%27%20height%3D%27383%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/13_ruavieja-200x128.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/13_ruavieja-400x255.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/13_ruavieja.jpg 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/the-most-stubborn-carol-in-the-world\/\" target=\"_self\" aria-label=\"Bankinter. El villacinco m\u00e1s terco del mundo\"><img decoding=\"async\" width=\"600\" height=\"383\" src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/05_villancico.jpg\" data-orig-src=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/05_villancico.jpg\" alt class=\"lazyload img-responsive wp-image-3557\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27383%27%20viewBox%3D%270%200%20600%20383%27%3E%3Crect%20width%3D%27600%27%20height%3D%27383%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/05_villancico-200x128.jpg 200w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/05_villancico-400x255.jpg 400w, https:\/\/www.siouxycyranos.com\/wp-content\/uploads\/2024\/02\/05_villancico.jpg 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right-small:4px;--awb-padding-left-small:4px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.siouxycyranos.com\/en\/portfolio-items\/farewell-to-matias-linea-directa\/\" target=\"_self\" aria-label=\"L\u00ednea Directa. 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